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zoya akhtar

Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day

This Valentine's, Cadbury Silk and Zoya Akhtar partnered to let users personalize avatars and create their own Valentine's Day movies via GenAI and QR codes, reaching 199mn users. Here's a case study on that.

By Social Samosa

Mar 19, 2024 12:39 IST logo

5 Min read

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