Brands spark voter participation through their election campaigns
With India's Lok Sabha elections taking place in most parts of the country, brands have created campaigns to engage with the public and encourage voter participation. Here's a look at the campaigns we came across.
The Indian general elections are a massive democratic exercise held every five years to elect members to the Lok Sabha, the lower house of Parliament. The general elections are the basis of India's democracy, providing citizens the power to choose their leaders and shape the nation's governance.
With India's Lok Sabha elections taking place in most parts of the country, brands have created campaigns to engage with the public and encourage voter participation. Brands see it as an opportunity to connect with a broader audience and contribute to the democratic process.
BluSmart's #SmartCitizen campaign aims to inspire Indian citizens in Delhi, Gurgaon, and Bengaluru to participate in the Lok Sabha Elections 2024 by emphasizing the importance of voting and its potential impact. While The Election Commission of India has endorsed a campaign called #ResponsibleVoting developed by Twenty One Productions, which uses TV and other media to emphasize the importance of voting responsibly and encourages people to reflect on their choices.
Did you come across any interesting brand campaigns encouraging more people to vote that we missed out on? If yes, then share it with us at team@socialsamosa.com or post it in the comments section below.
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