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Brands capture the essence of tight bonds with Friendship Day creatives

Friendship Day 2024 saw brands like blinkit, Swiggy, Tinder and more joining in on the excitement to engage with consumers using brand creatives. Here's a look at a few that we came across.

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Hiya Rupreja
New Update
21

We often hear about the search for romantic love and finding 'The one,' but we sometimes overlook one of the most vital relationships in our lives: friendship. Friendships are built on selfless support and are relationships that grow and evolve with us over time. These relationships not only teach us valuable lessons but also share in our joys and struggles.

Well, don’t we all need a day to celebrate these bonds? Hence, Friendship Day, celebrated on the first Sunday of August each year, is a tribute to our friends. It's a day to recognize and celebrate the people who make our lives better every day.

Additionally, brands often utilise this opportunity to form deeper connections with their audiences. They craft campaigns that capture friendships as well as encourage people to celebrate and share their own stories thereby resonating with their audiences. 

While Flipkart’s Friendship Day campaign "invited all our long-distance friends to come back," Tinder India playfully reassured users with, "Don’t worry, bro, she won’t friend zone you today; tumhe toh vo bhai maanti hai," subtly promoting their services.

Additionally, blinkit brought a huge smile upon our faces this Friendship Day by distributing friendship bracelets to those who often go unnoticed including our social workers, helpers, and delivery drivers. They even extended this gesture to stray animals showing how every bit of kindness matters.

Here's a look at a few other brand creatives that we came across: 

Zomato


Uno


blinkit


Durex India


Coca-Cola India


Maggi 


Fevicol 


Britannia


Vicks 


Prime Video IN


McDonald's India



KFC India 



Burger King India 



Kwality Foods 


Ryze 


PayTM Travel 



SpaWake 



Tinder India


ixigo 


Flipkart 



Google India 


Swiggy Instamart 


Did you come across any interesting brand creatives celebrating Friendship Day that we missed out on? If yes, then share it with us at team@socialsamosa.com or post it in the comments section below. 

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