Dussehra marks the 10th day of Nav Ratri when Lord Ram defeated Ravana. The day symbolizes justice and the victory of Good over Evil. Ten-headed Ravana effigies are burned on the evening of the festival with great pomp, Ram Leelas are orchestrated throughout the country- narrating the battle, and Torans are tied to homes to welcome good luck and prosperity. The day is emblematic of festivities, familial bonds, prosperity, and gratitude.
To honor this remarkable occasion, brands celebrate the big festival by sharing the creatives of Lord Ram and Ravana in battle and celebrate the spirit of the occasion. Ravana Dahan theme was seen in most of these brand creatives.
Happydent and Indigo creatives showcase Ravana effigy that is ready to be burned. Uber creative takes us on the humourous ride Uber would take Ravana on.
P&G Shiksha
Croma Retail
Oral B
Prime Video
Burger Singh
Indigo
McDonald’s
Ultratech
Uber
Happydent
Alpenliebe
Viacom18
Bajaj
Milton ProCook
Fevicol
Montra Electric
Freecharge
boAt
Society Tea
Make My Trip
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