Brands celebrate the vibrancy of Bengal with Durga Pujo campaigns
Brands have come up with Durga Pujo campaigns giving us a peek into one of the biggest festivals in East India, especially in Bengal with themes around the festival.
Durga Pujo, one of the biggest festivals in East India, especially in Bengal, spans over 5 days alongside Navratri and serves as a tribute to Goddess Durga. Brands have introduced Durga Pujo campaigns, providing us with a glimpse of the festival through themes such as the triumph of good over evil, pandals adorned with various statues of Goddess Durga, traditional Bengali dance - Dhunuchi, Bengali delicacies, and the vibrant enthusiasm of the people.
Shaadi.com bows down to the spirit of Durga which is embodied by every woman. The campaign showcases a young girl being taught the lore and principles behind the festival by her grandmother.
The Anmol Industries campaign takes us on a journey, building excitement for the arrival of Goddess Durga, and pays homage to the artists who are the backbone of the festival.
The Max ad portrays multiple facets of being a modern woman, with one foot rooted in culture and traditional values, while the other is cemented in constant evolution.
Here are a few Durga Pujo campaigns that we came across:
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