Onam 2023 campaigns celebrate family values and warmth
Brands bring out the celebratory spirit of Onam 2023 with new campaigns and topical posts. Brands shine a light on the traditions of the festival with fervour and creativity.
Kerala's annual harvest festival Onam, which represents the beginning of a new year for Malayali-speaking people across the world, brings a new air of happiness and warmth. Consumers are extra gracious with shopping as they celebrate this colorful festival with flower rangolis, grand processions, folk dances, sadyas and more.
As Southern India comes alive with color, tradition, and the spirit of togetherness, brands seize the opportunity to align their messaging with the festival's core values. Brands have released campaigns focused on themes such as tradition, unity, abundance, and joy.
For example, TATA Motors' ad displays a picturesque view of families celebrating the festival with traditional food, and customs -- decked in cultural clothes. Joyalukkas' ad shines light on the role that jewellery plays in Onam celebrations. Federal Bank's ad portrays how each individual in the family adds something to the traditional Sadya and how Onam brings them together.
Here are a few Onam campaigns that celebrated familial values and Kerala's rituals:
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