With the fifth phase of the 2024 general elections taking place across the country, the city of Mumbai witnessed a significant voter turnout on May 20, 2024, as people lined up to cast their votes. Being a crucial event for the nation’s future, brands aimed to drive awareness and urge the populace to cast their votes and fulfill their duties towards the country.
The internet witnessed brands being cognizant of the elections and their importance. Creatives featured catchy one-liners and creative imagery with some brands rolling out offers for people who’d cast their votes. People could invoke these offers by showcasing their inked-finger marked by the iconic voter ink.
Here’s a list of creatives that urged people to exercise their democratic rights:
Skybags
The Sleep Company
McDonald's India
Federal Bank
Amul
Fevikwik
Rapido
Cadbury Dairy Milk
Jeevansathi.com
Ola
Blinkit
Swiggy Dineout
Domino's India
Uber India