The Oscars, the grand celebration of cinema, captivate audiences worldwide annually with brands now capitalising on 'moment marketing' during the awards, rapidly creating and sharing real-time content. This approach enables brands to engage with the audience and make an instant impact making it a fast and effective strategy for brands to stand out during the Oscars.
This year, The Souled Store showcased its creativity with memes related to John Cena's Oscars stunt, cleverly tying it to a similar incident by Aamir Khan in the Indian film industry. Oral B, on the other hand, took advantage of the trend to promote its toothbrushes, highlighting how using its product could lead to the healthiest smiles worldwide. Popular brands, including Swiggy, Zomato, and Blinkit also jumped in on the Oscars trend. This reflects how brands utilised the Oscars moment to connect with their audience through humor and relatable content.
Here's a look at a few other brand creatives that we came across:
Swiggy
Zomato
Shaadi.com
Flipkart
Swiggy Instamart
Blinkit
The Souled Store
Oral B India
ABC Life Insurance
Youtube India
Tic Tac India
Netflix India
Disney Plus Hotstar
Ixigo
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Did you come across any interesting brand creatives celebrating the 2024 Oscars that we missed out on? If yes, then share it with us at team@socialsamosa.com or post it in the comments section below.
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