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Raksha Bandhan 2023 campaigns that formed meaningful bonds this Rakhi

Raksha Bandhan 2023 campaigns elicit emotions of tender love and unconditional care between siblings, symbolizing a bond like no other.

Nishita Kunder

31 Aug 2023 15:14 IST

New Update

Raksha Bandhan - a festival that traditionally ties siblings together with a Rakhi, is also an occasion where brands spring up emotions of tender love and unconditional care between siblings. Brands narrate stories of siblings, their fights laced with anger and reconciliation coloured with years of love.

Brands in 2023 have also made the same effort. Amazon with the #DeliverTheLove campaign shows how a little kid takes the effort to make a remote-controlled train with boxes for his sister to play with, as a Rakhi Gift. This ad emphasizes the thoughts and efforts that make up the brother-sister bond.

Havells speaks of a relationship of many years riddled with a brother messing up his sister's hair as pranks, but now that they have grown up he apologizes to her in a way that is a memory capsule of their entire childhood; by gifting her a comb.

Real Juice ad begins with a fight; a forgetful brother, a lost rakhi and a furiously upset sister. The fight escalates to the sister asking for her rakhi back and returning her gift, but her sister-in-law brings a box filled with a collection of rakhis over the years that the brother has kept safe.

Here are some more Raksha Bandhan 2023 campaigns that we came across.