Raksha Bandhan campaigns have gained more momentum over the years taking more of a storytelling approach.
Raksha Bandhan, a day solely dedicated towards celebrating and honouring the most cherished people of our lives, the person who shields us from all bad things to giving us all good things. This Raksha Bandhan presents an opportunity for brothers and sisters to give back just a tiny bit of the endless love that they receive from each other over the years.
A relationship built on sacrifices, fulfilling unspoken wishes and loving someone with all their might is bound to be a special one. An expression so layered is bound to open up creative opportunities for brands. One they must never fail to exploit!
Brands to have celebrated occasion beautifully over the years. Here are a few of the best global Raksha Bandhan campaigns we are in awe of! Right from Amazon India to Paper Boat drinks and Cadbury, many brands have worked the magic of creativity and storytelling.
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