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Amazon Global Selling's '#IndiaSeDuniyaTak' campaign spotlights Indian entrepreneurs going global

The campaign has been conceptualised by FCB Kinnect. Its first video showcases the journey of Aaqib Bhat, the owner of Pashwrap, a Pashmina brand from Srinagar. Their craftsmanship and business spans generations nurturing the art of creating luxury from the threads of Pashmina wool.

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