Every year, the first Sunday of August is filled with gusto and fervor all over the world. Friends celebrate the day with excitement and so do brands. Friendship Day is a very popular event in the marketing calendar for most of them every year. Social Samosa takes a look at some of the best Friendship Day campaigns and creatives of this year.
Every year on the occasion of Friendship Day, millions of friends all over the world exchange greetings, gifts, and sentiments with utmost warmth, care and love. The most celebrated and loved modern festival, Friendship Day is the perfect opportunity for brands to showcase their creative minds. It's interesting to see, how creatively brands have weaved Friendship Day campaigns/creatives to connect with their consumers.
From television campaigns, digital videos and activation, brands are all over the place and they can’t afford to miss anything. Let us look at some of the best and noteworthy friendship day campaigns and creatives that we encountered in 2018.
McDowell's
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PGI India
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Lay's
Also Read: Friendship Day Campaigns which stood apart in 2017
Fevicol
YouTube India
To understand and also be understood is what makes friendship one of our most enduring support systems.
— YouTube India (@YouTubeIndia) August 5, 2018
This #FriendshipDay, help a friend with depression better by #AskingForAFriend.
Scroll down, we’ve handed over the ? to our creators... pic.twitter.com/FgetlTskK3
Flipkart
McDonalds
Caprese India
From throwing tantrums to putting up with your craziness - best friends are always there to support you. Share your fun stories & tag your buddies using #CapreseBFF and stand a chance to win Caprese for you & your BFF and a lunch for 2 at the @GrandHyatt. #Contest #ContestAlert pic.twitter.com/4EIX1jwKKO
— Caprese India (@CapreseGirl) July 31, 2018
CEAT Tyres
This #FriendshipsDay, let’s celebrate one of the oldest friendships we’ve seen, the roads and the tyre! They too go through a lot of ups and downs but have made it this far. Here’s the Problem Wala Friend road that the tyre befriended along the way! pic.twitter.com/F3kneT67LF
— CEAT TYRES (@CEATtyres) August 4, 2018
Cadbury Dairy Milk
https://www.facebook.com/cadburydairymilkindia/videos/1912448785487381/
Renault India
Here's to friendships that have grown thicker with time. Renault wishes you a Happy Friendship day! #FriendshipDay2018 pic.twitter.com/cKNnS9ddy7
— Renault India (@RenaultIndia) Here's to friendships that have grown thicker with time. Renault wishes you a Happy Friendship day! #FriendshipDay2018 pic.twitter.com/cKNnS9ddy7
Yber Digital
Friendships that stand the test of time and weather. #HappyFriendshipDay#FriendshipDay #FriendshipDay2018 #FriendshipDaySpecial #FriendsForever pic.twitter.com/uygba2rr53
— Yber Digital (@yberdigital) August 5, 2018
Fox Star Hindi
Only friends can show you a mixture of all emotions. Celebrate this day by tagging them here. Wishing you all a #HappyFriendshipDay ? #FriendshipDay2018 pic.twitter.com/Siq1afQo8E
— Fox Star Hindi (@foxstarhindi) August 5, 2018
KFC India
Sharing is caring, but ‘share my last piece of chicken with me’ said no true friend ever.
#FriendshipDay2018 #HappyFriendshipDay #ChickenGoals #KFFCommandments pic.twitter.com/h3TQnlkT2I— KFC India (@KFC_India) August 5, 2018
Jet Airways
From childhood besties to travel buddies, here’s celebrating friendship! #FriendshipDay2018
Tag your friends and share your fondest memories together. pic.twitter.com/AT3rogi8sP— Jet Airways (@jetairways) August 5, 2018
Bindaas
https://www.facebook.com/bindass/videos/vb.7031980763/10155357672640764/?type=2&theater
Friends Diaper
ChocoRobbers
A post shared by ChocoRobbers (@chocorobbers) on
Mother Dairy
Havells
SBI Life Insurance
https://www.facebook.com/Sbilifeinsurance/videos/2002614636450333/
HDFC ERGO
Dominos
Godrej Appliances
https://www.facebook.com/GodrejAppliances/videos/1890602084316866/
This year Friendship Day falls on August 5 and sans doute the occasion is trending on our timelines.
What do you think about these Friendship Day Campaigns? Help us add more to this list, drop your favorite campaigns in comments below or write to us at team@socialsamosa.com.