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Cadbury Dairy Milk

Cadbury Case Studies

How Cadbury collaborated with 140+ sweet outlets across Bengal for Gaane Mishti campaign’s S4

Cadbury Dairy Milk expanded its Gaane Mishti campaign across West Bengal, partnering with 140+ sweet outlets to blend traditional sweets with Cadbury Dairy Milk and feature revitalized folk songs. The brand executed the campaign’s fourth edition through social media, on-ground activations, TV promotions, and online collaborations.

By Social Samosa
Apr 26, 2024 14:27 IST 7 Min read
Cadbury Dairy Milk IPL campaign Campaign Spot
Cadbury Dairy Milk's IPL campaign celebrates the heroes behind cricket stars
By Social Samosa
Mar 22, 2024 08:00 IST 3 Min read
Nitin Saini Interviews
Maintaining relevance and beloved status: Nitin Saini on Mondelez's 75-Year brand legacy
By Sneha Medda
Nov 01, 2023 15:01 IST 10 Min read
generosity campaign Campaign Feature
Cadbury Dairy Milk unveils another leg of its generosity campaign
By Social Samosa
Mar 03, 2023 12:33 IST 4 Min read
Madbury Case Studies
Case Study: How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury
By Social Samosa
Jan 13, 2023 11:18 IST 26 Min read
YouTube Works Youtube
YouTube Works 2022 Awards: A look at winning brands & campaigns that aced YouTube Marketing
By Social Samosa
Oct 31, 2022 01:34 IST 4 Min read
Cadbury beef Samosa Snippets
All you need to know about the Cadbury row over beef in chocolates
By Shivani Mishra
Jul 20, 2021 03:35 IST 2 Min read
Festive brand saga Brand Saga
Brand Saga: A Festive Marketing Recap
By Social Samosa
Nov 19, 2020 12:29 IST 4 Min read
Cadbury Dairy Milk from Mondelez India- Madbury 1.0 Caselet
Case Study: How Mondelez's Madbury become a pan-India campaign
By Social Samosa
Nov 03, 2020 05:33 IST 11 Min read
Mondelez India launches crowd-sourcing campaign, Go Madbury For Cadbury Campaign Spot
Mondelez India launches crowd-sourcing campaign, Go Madbury For Cadbury
By Social Samosa
Dec 25, 2019 19:14 IST 3 Min read
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