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Cadbury Dairy Milk

How Cadbury collaborated with 140+ sweet outlets across Bengal for Gaane Mishti campaign’s S4 Case Studies

How Cadbury collaborated with 140+ sweet outlets across Bengal for Gaane Mishti campaign’s S4

Cadbury Dairy Milk expanded its Gaane Mishti campaign across West Bengal, partnering with 140+ sweet outlets to blend traditional sweets with Cadbury Dairy Milk and feature revitalized folk songs. The brand executed the campaign’s fourth edition through social media, on-ground activations, TV promotions, and online collaborations.

By Social Samosa
Apr 26, 2024 14:27 IST 7 Min read
Cadbury Dairy Milk's IPL campaign celebrates the heroes behind cricket stars Campaign Spot
Cadbury Dairy Milk's IPL campaign celebrates the heroes behind cricket stars
By Social Samosa
Mar 22, 2024 08:00 IST 3 Min read
Maintaining relevance and beloved status: Nitin Saini on Mondelez's 75-Year brand legacy Interviews
Maintaining relevance and beloved status: Nitin Saini on Mondelez's 75-Year brand legacy
By Sneha Medda
Nov 01, 2023 15:01 IST 10 Min read
Cadbury Dairy Milk unveils another leg of its generosity campaign Campaign Feature
Cadbury Dairy Milk unveils another leg of its generosity campaign
By Social Samosa
Mar 03, 2023 12:33 IST 4 Min read
Case Study: How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury Case Studies
Case Study: How Cadbury Dairy Milk leveraged tech for the recent leg of Madbury
By Social Samosa
Jan 13, 2023 11:18 IST 26 Min read
YouTube Works 2022 Awards: A look at winning brands & campaigns that aced YouTube Marketing Youtube
YouTube Works 2022 Awards: A look at winning brands & campaigns that aced YouTube Marketing
By Social Samosa
Oct 31, 2022 01:34 IST 4 Min read
All you need to know about the Cadbury row over beef in chocolates Samosa Snippets
All you need to know about the Cadbury row over beef in chocolates
By Shivani Mishra
Jul 20, 2021 03:35 IST 2 Min read
Brand Saga: A Festive Marketing Recap Brand Saga
Brand Saga: A Festive Marketing Recap
By Social Samosa
Nov 19, 2020 12:29 IST 4 Min read
Case Study: How Mondelez's Madbury become a pan-India campaign Caselet
Case Study: How Mondelez's Madbury become a pan-India campaign
By Social Samosa
Nov 03, 2020 05:33 IST 11 Min read
Mondelez India launches crowd-sourcing campaign, Go Madbury For Cadbury Campaign Spot
Mondelez India launches crowd-sourcing campaign, Go Madbury For Cadbury
By Social Samosa
Dec 25, 2019 19:14 IST 3 Min read
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