Platform Feature: LWT

About the Platform.

LWT is a service based automated platform providing Digital PR and Influencer Marketing related services to brands and agencies. Our AI powered product offers brands a platform to discover influencers through a smart data-driven search, hit their targeted ROIs, and live track multiple campaigns. The product also gives influencers opportunities to get their work noticed by the right brands, at the right time.

Whom do we cater to?

We cater to brands, influencers, agencies, and individuals. Our bespoke product is designed for anyone who wants to increase awareness, and outreach through quality content that speaks to a variety of audiences across the nation.

What do we offer to our consumers?

Influencer marketing is a fairly novel concept and while most people have been trying to figure out what it means, LWT has been a pioneer in the country. We offer brands the convenience to find the right influencers to increase positive brand visibility, and boost engagement, while also offering influencers multiple opportunities to connect with brands.

Also Read: Platform Feature: Woovly

What motivated us to start up?

Being the oldest in the influencer marketing segment, we understood the potential and beauty of content creators, where everyone is a star.  Our aim was to start with influencers and support creativity with monetary funding. We at LWT have tried to build a community of content creators, who are just as motivated as us.

What's in a name?

We have had our fair share of people ask us that question. I believe our name is quite self explanatory. We believe every person has a unique voice which should be heard and hence, we created a platform wherein they could shine.

How do we see Social Media?

We see Social Media as a place for brands to increase their presence in the digital world. It offers them the potential to connect with fans and prospective consumers. Being part of Digital PR, it offers brands an opportunity to stay connected with brand loyalists by showcasing correct information about their services and products with the help of delightful and engaging content.

We see SM as a place , we want them to utilize this space as a place for them to be heard, right platforms to voice their message, influencers a platform to engage - opportunities

We see Social Media as a place where ideas are exchanged and content is readily available. It offers brands a platform to convey  have their message heard, and influencers opportunities to connect with

Currently we are....

We are the first and the oldest independent Digital PR agency with a 100% growth rate. As an Indian startup at a bootstrap stage, we are working for more than 25 brands and are soon going global.

Also Read: Platform Feature- Pebble

Our biggest challenge was..

During the early days, the biggest challenge we faced was trying to setup a strong product development team who could understand and implement the idea our founder had. After waiting and struggling for almost two and a half years we finally found our footing, and haven’t turned back since.

We want to dominate the world by..

LWT is one of the leaders in Influencer Marketing, with operations in Delhi and Mumbai, with plans to soon go PAN India and become the global leaders in the field. We will soon start operations in Hong Kong, Singapore, Indonesia and the UK. We want to open gates for global companies to interact with the Indian audience through influencers that understand the audience at a personal level.

We’re making moolah by...

Our monetization model is completely based on the quality of content we provide to brands, ensuring that they understand the influencer market, invest in the right influencers, and run successful campaigns. If the brands are able to achieve their ROIs and the influencers are able to get the right opportunities, we make money.

Our What The **** Moment

We’ve had our fair share of **** moments, however, one incident stands out. We had just started out and were in talks with a brand. It’s right to assume that we had our fair share of nerves and hence decided to practice our pitch multiple times, which also included a joke for impact. Although we messed up the joke, but we managed to settle the meeting and ended up getting the client on board.

Industry as we foresee

We believe that the whole industry is going digital. With OTT (Over The Top) platforms coming up, and people spending over 64% of their time on social media, the requirement for quality content is rising. We aim to provide that quality through our family of influencers, and to generate trust for consumer brands.

Lastly, Are you hiring?

Yes, we are hiring and actively looking for great minds to work with.

The responses are shared by Govind Mahadevan - Founder & CEO - Look Who's Talking