Advertisment

ott

dd Experts Speak

Diwali blockbuster slump: What are cinema chains doing to attract advertisers?

Cinema chains experiencing a rush during the Diwali period–due to a big-budget blockbuster–has become a tacit tradition. Could this year be an oddity given the seemingly scarce number of original commercial films? Experts discuss the factors behind this while shedding light on the re-release phenomenon and how cinemas are attracting advertisers.

By Harshal Thakur
Oct 23, 2024 12:11 IST 10 Min read
MHFW Industry Updates
Health Ministry proposes anti-tobacco ads for OTT platforms
By Social Samosa
Sep 23, 2024 13:17 IST 2 Min read
Prasar B Industry Updates
AIDCF challenges Prasar Bharati over OTT platform plans
By Social Samosa
Sep 05, 2024 18:33 IST 2 Min read
Internet Usage Report
76% of Indian consumers to boost open internet usage, driving ad spend growth: Report
By Social Samosa
Aug 23, 2024 11:04 IST 3 Min read
FI Experts Speak
What implications does the T20 World Cup in USA hold for advertisers?
By Harshal Thakur
Jun 10, 2024 15:24 IST 13 Min read
Dish TV Media Samosa
Dish TV launches Dish TV Smart+ offering TV and OTT on any screen, anywhere
By Social Samosa
Apr 24, 2024 08:00 IST 3 Min read
Reliance-Disney merger Industry Updates
Reliance-Disney merger could lead to market share loss & challenges for other players: Karan Taurani
By Social Samosa
Feb 29, 2024 19:01 IST 4 Min read
Tata Tiscon Campaign Spot
Tata Tiscon advocates for informed home-building decisions
By Social Samosa
Jan 31, 2024 12:23 IST 3 Min read
OTT trends 2024 Experts Speak
Higher share in ad spends and path to profitability: Experts share OTT trends for 2024
By Sneha Medda
Jan 29, 2024 09:45 IST 7 Min read
most-watched web series Report
Farzi & Citadel were the most-watched web series of 2023: Ormax Report
By Social Samosa
Jan 16, 2024 09:30 IST 2 Min read
1 2 ... Next