Max Life Insurance appoints Rahul Talwar as Senior VP and Head-Marketing

Max Life Insurance appointed Rahul Talwar as Senior Vice President and Head-Marketing. He will be based at Max Life’s corporate office in Gurugram and will report to Manik Nangia, Director-Marketing, and Chief Digital Officer.

In this role, Rahul Talwar will lead Max Life Insurance’s brand and marketing activities and will be instrumental in further accelerating the brand’s journey across all touchpoints in the country. He will work closely with the leadership team to strengthen the Company’s position and create a positive impact, aligned to the Max Life's larger business objectives.

With over 14 years of experience in the FMCG sector, Rahul joins Max Life Insurance from McVitie’s (Pladis Global) where he led the Marketing function for India and South Asia. His career also boasts of long stints with PepsiCo and the Aditya Birla Group.

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Speaking on the appointment, Manik Nangia, Director-Marketing & Chief Digital Officer, Max Life Insurance said, “Rahul is an exciting addition to the Max Life Insurance family. He brings an invaluable and unrivaled depth of experience in brand and marketing and we look forward to leveraging his varied experience to scale Max Life’s marketing efforts nationally.”

Commenting on his appointment, Rahul Talwar said, “It is an exciting time for the life insurance industry and I am thrilled to be working with a dynamic and highly successful team at Max Life Insurance.”

He further added, “I have had the privilege of working with some of the most dynamic brands in the country and abroad. It would be great to share the best practices with the team here in creating engaging and meaningful experiences for our customers and partners across platforms.”

Rahul Talwar is an alumnus of Institute of Management Technology, Ghaziabad and a Bachelor of Physics from St. Stephen's College, University of Delhi.