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Interview: Be your own unique voice: Prerna Sinha, Maa Of All Blogs

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Maa Of All Blogs

Prerna Sinha of Maa Of All Blogs talks "more from the moms as an individual perspective and less from that of her duties as a mother" which also happens to be her USP in the cluttered space.

Maa Of All Blogs as the name suggests is a merger of three blogs - Motherhood by Prerna, Sugar Spice And All Things Nice, Haha She Has It All. As Prerna thought running three blogs at once would be tough she created a one-stop destination.

Prerna Sinha shares her prominent journey over the years, giving us a sneak peek into how she became a mom blogger.

Looking back, where did it all begin?

If I really date back, the first time I ever wrote a blog was way back in 2007. I had just become a first-time mom and no one around me had babies. I started writing to share my experience and keep those grey cells ticking which were getting junged taking care of a 1-year-old and joblessness. I realised this had potential when my blogs with mommy advise were shared by emails amongst friends like a bible. Slowly but steadily, it has taken its own identity and today I am a full-time work-at-home mommy blogger.

What's in the name?

The name ‘MaaOfAllBlogs’ came in much later in 2013. I gave up on writing and went back to work in 2008 and when I had to quit the second time in 2009 due to personal reasons, I decided I was never going back to a full-time job. It was in 2012 that I started writing again, this time I came back with 3 blogs; Motherhood by Prerna, Sugar Spice And All Things Nice, Haha She Has It All.

Soon enough I realized that running 3 blogs was going to be tough and in a year I had merged them into, ‘MaaOfAllBlogs’. The name attracts everyone; you can call it badass, out-of-the-box but once you have heard it you will never forget the name. It became popular soon enough and I didn’t mind being called, “Maa” by everyone around. A name that became more popular than Prerna.

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Finished my workout for the day and decided to plonk myself on this bench. For a change just sat and contemplated. Schools have reopened, I am back to work but just needed a few minutes to sit back and ponder on where I am going. What is that I want from myself this year, from life and a promise to myself not to hold myself back. 2018 was a year of injuries and each injury pushed me back in my journey. So here's a positive note..for myself at the beginning of the year. I do have on my side a new beginning, another year and another chance. Touchwood. #maaofallblogs #indianblogger #bloggerstyle #mommyandkids #12newchapters #12newchapters365newchances #stayblessed #mommyblogger #happynewyear #metime #welcoming2019 #bepositive✌ #workout #fitnessblogger #fitme

A post shared by Prerna Love!Eat!Exercise! (@maaofallblogs) on

What is your USP in this cluttered space? How does your content give you an edge?

The USP in my case would be that I talk more from the mom’s as an individual perspective and less from that of her duties as a mother. My tagline and motto has always been ‘let’s take it beyond motherhood’. I care and focus more on the mother and that connects with women a lot.

Please take us through your content creation process. How do you stay relevant and relatable?

When I started out, blogs were relevant and social media was just a means to share your blog. Today, social media is very important. Infact, I see blogging going down. Not many people want to read long blogs. Every day, there is a new social media site erupting, and you have to be ready to adapt. It’s tough and time-consuming but when you are driven you give it your all.

How do you take moolah with your efforts?

If you need to keep creating content and run a website, it takes money and support to keep it going. So yes, I work with a lot of brands and that’s where the moolah comes from.

How do you maintain editorial objectivity with the influx of brand briefs?

I always try and make the blogs sound as less sponsored as possible, so the blog with talk something that a woman/mom would be searching for and is relevant with a soft plugin. There are times when you battle with the brand as they want their product to be the ‘hero’ and content goes haywire in the process. In those times, you just have to put your foot down because you don’t want your readers to be disappointed. Finally, content is the king and you should never compromise on that.

One instance/experience that made it all worthwhile

When people get inspired by your writing that’s when you feel the most blessed. I had written an article on ‘bringing back moral science in schools’. It became so popular that a teacher wrote to me for advice as she was facing issues with overbearing parents and rebellious kids. The same article was shared by a principal of a school and her words were; she has written and now we have to implement it.

Clearly, in these times you realize pen is mightier than the sword.

Also Read: Interview: My friends stopped calling me by my name and refer to me as sassy: Shambhavi Mishra, TalkSassy

Weirdest brand brief/request ever

There was a very popular ‘bum shake’ doing the rounds with celebrities endorsing it. It was cute but I didn’t have the courage to do the jiggly dance in front of my audience. I passed on the campaign.

If not blogging, you would be?

I am a fashion designer by profession and was in the garment industry for over a decade. So maybe I would have found my way back there. However, I would still be continuing my fitness routine, running, hiking mountains, practicing yoga, probably only sharing my achievements with my close friends instead of the world.

A day in your life....

My day starts at 6 AM, getting the kids off to school and straight from the bus stop I am either heading for a run or yoga class. Once back, I start my work day and have a working breakfast. My team joins in a few hours later and then we are brainstorming or shooting content. I work straight from 9.30 AM - 4.30 PM every day.

Then it’s study time with my kids, sometimes the work spills over and they enjoy that because then they get away easy. The rest of the day is with them and around 8.30 PM we switch off TV (I don’t watch it but my kids do) and head for the bed. Last one hour is spent, reading, talking and me telling them multiple times to sleep. I sometimes catch up on a series, but mostly can’t keep my eyes open beyond 10.30 PM.

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Life is fun being creative and experimental !! Recently I found this amazing @gocheesein chocolate flavour and my mind started bursting with ideas. I mean chocolate and cheese what fun and healthy combo for my kids. Made from cow's milk, this cheese recipe makes for a nutritious and yummy treat for them. So I made these fried chocolate bars with them for Children's Day and they were a super success!! Want to know the recipe? Ingredients: Take an egg(ps. you can make an eggless version too) 1/2 tsp powdered sugar flour-1/2 cup baking powder baking soda pinch of salt vanilla essence-4-5 drops Go chocolate cheese slices 4-5 Oil to fry Method: Whip egg and sugar together. Now add flour, baking soda, vanilla essence, baking powder, and milk and whip. take 4-5 Go Chocolate cheese slices. Place them on top of another. Now cut them into bar size. Dip the choco cheese bars in the batter and deep fry them till golden brown. That's it!! Enjoy your treat. Watch my stories for live video. #ChildrensdaywithChocolateCheese #gocheese #HappyChildrensDay

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Message/tips for upcoming bloggers

One thing I learned from my experience was to be true to yourself and not copy anyone. Be your own unique voice.

Your Favorite Influencer

I have a few; Anupriya Kapur- I like how she speaks her mind and doesn’t mince her words. Ruchita Dar Shah- may not be famous on Instagram but runs a popular FB community and stands for humility and values. Medhavi Davda- Again a bold woman who left her job, home, sold everything a spent a few years in a car in the Himalayas. In India, it takes a lot of guts to do that.

The Future you foresee for your Personal Brand

I have never been good at long term planning. The idea was to always reach out to the women who feel stifled whether it’s a working mom or a homebody. I will keep doing my own things, hopefully inspiring women to find the balance that I have found. Changing mindsets of families who feel a bold, driven woman cannot run a family and mindsets of women too who feel afraid to explore avenues for themselves and always look for approval. You don’t need any if someone like me can do it anyone can. I think my USP is that only, that I am an ordinary woman with extraordinary dreams and slowly I am making them come true. I guess when women around me see me doing things, it becomes achievable to them as well.

I do see myself shifting towards running a social initiative but it’s still some time before I can devote time to that.

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