ibs rebrands to Fulcro; redefines itself as strategic partner for brands in digital-first world

Fulcro after elevating from a digital agency to a strategic partner and now has expanded and enhanced their portfolio of services with individual service verticals.

With the evolving needs of clients in a digital-first world, the company has reinvented itself to meet the compelling necessities and make itself future ready in terms of its business model and services.

In 2003, Sabyasachi Mitter founded his entrepreneurial venture Interface Business Solutions (now Fulcro) to offer technology-led digital solutions to brands. That later transformed into a complete digital marketing services agency along with every conceivable digital service including social, experiential, direct response, online media planning & buying among others. Shortly, ibs won over 200 awards for its work in the digital and marketing space, including winning the Agency of the Year title 17 times. The agency also achieved winning the Grand Prix at ABBY and the Grand EMVIE at the EMVIES in the same year in 2014.

“I believe disruption is always just around the corner. It is better to disrupt and reinvent one’s own business than to be disrupted by someone else”, said Sabyasachi Mitter, Founder, and Managing Director, Fulcro when explaining the reason for the change. “In the day and age when digital is a key driver of a brands success in the market, our clients were looking for thought leadership as well as best in class service in each service vertical that they needed. It was no longer about clients choosing a single agency for ease of operations but the best in class in every vertical. We did not want to be the Jack of all but the master of all, and that is the premise on which Fulcro has been built”. Sabyasachi further adds.

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Each of Fulcro’s five specialized verticals are domain specific and headed by distinct business leaders.

Fulcro Digital

Catering to the 21st century businesses, Fulcro Digital specializes in providing state-of-the-art digital and content marketing services to brands.

Fulcro Communications

Engaged in creating communications with story-telling at its core, Fulcro Communications is spearheaded by industry stalwarts and delivers integrated solutions including mainline advertising.

Fulcro Technology

A system integrator for Adobe Experience Cloud, IBM, AWS and Azure clouds. Fulcro is also a Microsoft Gold Certified ISV partner as well as an Adobe Solution Partner, Fulcro offers end-to-end services and enterprise-grade solutions to it's clients.

Fulcro Media

A specialist in handling 360-degree digital media mandates including programmatic, Fulcro Media is the partner to some of the biggest brands in India.

Fulcro Data

A cohort of category specialist data crunchers focused on delivering business enhancing solutions.

Fulcro has built a consultative practice that helps organizations undertake end to end digital transformation mandates to make sure all the elements of the digital strategy talk to each other holistically and work towards tangible business goals.

The agency has worked with brands such as Hero MotoCorp, ASUS, Airtel, Tata Docomo, Pepsi, Kotak Mahindra, Tata Motors, P&G, Croma, ACC Cement, MakeMyTrip, Standard Chartered, HDFC Bank, Renault, SBI, Marico, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Anchor by Panasonic, Morphy Richards, Bajaj Finserv, Aristocrat, GAP, Pearson Education, Kohler, Religare, Vivanta By Taj, Goodyear and more.