Advertisment

marketing strategy

fcefc Movie Marketing

Call Me Bae’s marketing traces Mumbai through Bae’s lens

Following the spoiled princess gone rogue in Ananya Pandey, Call Me Bae’s marketing strategy relies on social media influencers to help the character navigate the nuances of Mumbai. Leveraging Pandey’s persona, the series’ promotional efforts highlight its themes and narrative to engage viewers.

By Harshal Thakur
Sep 05, 2024 17:04 IST 4 Min read
OUIGXD Movie Marketing
Stree 2 promotions invoke old spells from the marketing playbook
By Harshal Thakur
Aug 14, 2024 17:48 IST 3 Min read
wf3w Marketing Shorts
CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya
By Harshal Thakur
Jul 25, 2024 17:26 IST 6 Min read
efe Interviews
Access to data has made marketing smarter but also more competitive: Vitasta Kaul
By Harshal Thakur
Jul 18, 2024 11:57 IST 10 Min read
FI Interviews
The Man Company's Jatin Luthra on the evolution of men’s grooming
By Harshal Thakur
May 23, 2024 10:00 IST 16 Min read
BJP Samosa Snippets
Inside BJP’s marketing strategy for Lok Sabha Elections 2024
By Harshal Thakur
May 03, 2024 15:12 IST 6 Min read
Club Mahindra CMO Interviews
70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra
By Harshal Thakur
Apr 16, 2024 12:17 IST 6 Min read
Ravi Santhanam Interviews
Ravi Santhanam on HDFC Bank’s data-driven marketing strategy
By Sneha Medda
Apr 10, 2024 15:55 IST 10 Min read
FI Samosa Snippets
How the Indian National Congress is establishing its digital presence before the General Elections
By Harshal Thakur
Apr 08, 2024 18:41 IST 8 Min read
Crew’s marketing strategy Movie Marketing
Brand collabs & nostalgic music: How Crew’s marketing strategy took off
By Sneha Medda
Apr 01, 2024 12:21 IST 5 Min read
1 2 ... Next