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marketing strategy

vcde Interviews

Bikano’s Kush Aggarwal on how marketing fuels a snack legacy

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted to changing consumer appetites–both literally and figuratively. He pulls back the curtain on their strategies, from infusing emotional storytelling into marketing campaigns to riding the wave of digital trends.

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