MTV Beats World Cup Campaign leverages the cricket fervour with #CricketMeinHaiBeat, an anthem to set the tone for India’s most favorite sport.
Striking a chord with the emotions for the sport in India, MTV Beats World Cup Campaign, ‘Blood Mein Hai Blue’, an anthem to echo the voice of million cricket lovers.
This anthem is composed by Alan and Kevin and sung by budding singer Shan-Hisar, (Prashant Khairwal) and the lyrics are by Anthony Rohit Manjrekar. It will be available exclusively on JIO Saavn, the music streaming partner.
Speaking on the campaign, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18 said, “As India’s fastest growing music channel, we believe in inventing ways that deepens our bond with our viewers. The Cricket World Cup is close to the hearts of every Indian and hence, with the World Cup campaign we have created an opportunity for young Indians to connect their favourite music to their favourite sport.”
Across the grounds, rooftops and back alleys, Cricket has the most vociferous fans in India. Offering the viewers, a chance to experience cricket in music, MTV Beats presents a platform that converts each run-over-inning and the entire world cup series into Beats, therefore, allowing fans to enjoy a musical journey of their favourite cricketing event.
These beats are a LIVE composition on the platform as every ball is played during the match, eventually creating the longest composition of music for a sport. So, whether Virat Kohli hits a 6 or Bumrah delivers a hat -trick, there is always a track for MTV Beats audience to stay entertained without a break.
With the biggest fandom rooting for our team, #CricketMeinHaiBeat intends to create India’s longest track for a sport. Fans can either listen to the entire match in beats or even just get top innings, best player highlights and forecast overs and create their own representation of the over in beats to win merchandise.
MTV Beats will also showcase the love and support pouring from our celebrities with special wishes for Team India on social media followed by their most loved songs. There will be a series of music segments, with 6 and 4 hit songs back to back, namely ‘It’s a 6’ and ‘It’s a 4’, that will up the excitement and the spirit of World Cup 2019.
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