Agency Feature: All Stars Digital

Who are we?

All Stars Digital is an agency that looks at everything differently, gives solutions differently and makes marketing easier - Differently!

We are an agency that provides quick and quirky digital marketing solutions that help brands shine. We are All Stars Digital.

What's in the name?

Our founder worked at a well-known influencer marketing agency in New York for a couple of years. In 2018, she decided to move back to her roots and start her own Influencer marketing agency in Mumbai. She believes that any influencer on Instagram with just a thousand followers; or a mega Bollywood star followed by millions have the power to influence an audience into buying any product/service. The catch is it needs the right push. And that’s where we come into the picture! We are the shine that adds sparks & shimmer needed to generate buzz, attract and convert the audience from being a mere follower to a consumer.

Our Team

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What do we do? 

If we had to jot down everything. Here it goes

Digital Marketing

1. Search Engine Optimization
2. Search Engine Marketing
3. Social Media Marketing
4. Content Marketing
5. Online Reputation Management 

Brand Management

1. Brand Establishment
2. Brand Awareness
3. Re-Branding

Web Development

1. Website Development
2. Website Analytics
3. E-commerce Development 

Why we do it?

Because it’s a passion. Yes, there are many like us. But every employee in this 8-month-old company has the same vigour and vision that our founder has. Be the one-stop solution for everything digital. With the digital space changing every nanosecond, it is difficult for brands to keep up with the digital hemisphere. We make sure that’s checked off for our brands. We are available, ready and game to anything digital.

This industry brings along a fair amount of challenges but it somehow drives all of us. We work for our brands and that’s why we work even harder when they bring different challenges on our plate.

How we evolve?

When we started with All Stars Digital we did not restrict our associations to one particular sector or industry ( Beggars can't be choosers). Our aim was to be involved with all kinds of businesses be it B2B or B2C. Digital Marketing is relevant to all. Initially, we began to work with small companies and start-ups and now we can proudly say that we have 55 clients with 35 active clients. Our retainers are fairly strong and our relationships with our clients have been transparent and fruitful to both of us.

Social responsibility in social media

Everything that brands post on social media is under scrutiny due to the growing transparency of the digital media landscape. Keeping this in mind, content must provide something of value to its viewers. It is important to ensure that all social media communication is socially appropriate.

As an agency, All Stars Digital understands the importance of socially responsible communications.

• Our weekly Marketing Monday campaign seeks to provide value to people by highlighting prominent marketing activities (with a humanitarian or morally correct theme) by brands all over the world
• Every Thursday, we talk about the important social and cultural trends that we should all know

Need of the hour

Social networking laws are not properly drafted yet, they are getting there. But the things we take back from the experience is:

• To make mail confirmations and getting MOU signed
• To be synced with all the social media trends
• To highlight marketing work done by other agencies as well

We learned the hard way

Clients expect you to perform tasks as soon as possible but sometimes fail to provide you with a few vital information needed at that particular time.

Every client is different and their requirements are different. To serve the customers better it’s very important to listen to your clients’ needs and know products/services your clients provide. 

Many small business owners/brands are uneducated in Digital Marketing and its benefits. Many overestimation and underestimation of several digital marketing services raise false assumptions.

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They work with us

Trumpet Sky Lounge, House Of Thanos, SOL Productions, Asmita Organic Farm, D7 Mall, Life Souq, Roots, PropShop24, What’s The Scene, The Wedding Trunk, Yellow Tie Hospitality.

Industry as we foresee

There are a lot of theories when it comes to the future of social media, but in our opinion, the landscape is dynamic and unpredictable. The truth is that social media is constantly evolving, which is what makes it a very exciting field to work in.

It is an industry that constantly keeps you on your toes and forces you to be creative. This helps us grow as individuals making us nurture our creative spark as well as move with the fast-growing, changing trends. This industry cannot be confined to one part of the spectrum and is going to constantly evolve and grow.

A day without Internet

A day without the internet would not affect our firm on a personal level because of our relationships with our clients. We pride ourselves in relationships that we build with them and the level of personal comfort we share. We invest a lot of our energy in trying to understand their needs and what solutions may fit them best. Thus we would do just fine if we didn’t have the support of the digital world for dealing with clients and continuing business. But the brain for us is the internet. We need to have the internet to fully function for ourselves and for our clients. We can do without it for a day for sure. And, that particular day will search for a solution that works for us for the other days if we don’t have the internet again!

Lastly, are you hiring? 

We are always looking for talent that is beyond the 2-page resume we get. We look for traits that are beyond normal degrees and work experiences. As told earlier, we look for passionate people. Always!