Geometry Encompass has promoted Tanu Randhawa to Chief Operating Officer – North. She will be operating out of Gurugram office.
Earlier, she was Managing Partner, a position she has held since 2015.
Tanu joined Geometry Global Encompass, then Encompass, as an executive in 2000 straight out of college in Chandigarh. In her 19 year long stint with the company, she has grown to specialize in large format live experiences that span across events, exhibitions and brand activations. She has played a pivotal role in some of the award winning special projects that the company has executed including the BMW i8 launch, opening ceremonies like the South Asian Games and Khelo India School Games and more than 6 Auto Expos for clients like Hyundai, FIAT, Eicher and Mercedes.
Tanu has also handled a corporate portfolio of clients like Hyundai, Eicher, and luxury automakers like Mercedes and BMW. She continues to lead the BMW relationship for the agency. As part of the Special Projects team she has worked on several major events like the BRICS Summit and The India Africa Forum Summit among others.
Taking up the new role, Tanu Randhawa said, “The bigger role comes with bigger responsibilities. I am delighted by the faith Geometry Encompass has shown in me. My years at the agency have helped me carve a niche for myself in crafting live experiences and large format events. I look forward to taking the legacy ahead while leading an extremely talented and innovative team and to further strengthen our brand position.”
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