Tool Feature: TopSocial India

About the Tool

TopSocial India is an open marketplace where brands and influencers can connect directly with each other at one place to create great content and execute effective marketing campaigns. The beauty of the platform is that due to segregation of influencers beautifully in around 20 categories, for example, Tech, fashion, comedy, poetry, automotive, etc, and their follower base, brands can easily pick the influencers according to the campaign requirement.

Whom do we cater to?

We cater to influencers, celebrities, small and medium brands to big established brands and entrepreneurs.

Our Team

What do we offer to our consumers?

We offer brands a one-stop solution for influencer marketing, from identifying the right influencers to the execution of campaigns on the respective social media platforms. For influencers, celebrities and journalists, we offer an open and transparent platform to connect with brands and get recognized for their content.

TopSocial India gives global recognition to brands and influencers with their network in China and India.

Also Read: Tool Feature: myRosys

What motivated us to start up?

Influencer Marketing is not a new phenomenon in our country, though it has paced up only in recent years in its modern form. However, we see that the industry is highly unorganized. Brands want to run influencer marketing campaigns but they usually face lots of cumbersome processes, uncertainties, and logistical issues.  We envisioned to develop a technology-driven platform which will allow brands to connect directly with celebrities, influencers, and journalists to create quality content for the consumers without any hassle.

What's in a name?

When TopSocial was launched in China, the aim was to provide top-level services for brands in social communication and continuously acquire valuable users for brands by integrating social influencers.

How do we see Social Media?

Social Media is a place where the modern-day consumer is spending his/her maximum time, thus, giving brands the opportunity to leverage this space by connecting with its advocates and potential consumers.

Social Media has been the driving force for C2C Marketing where every day thousands of consumers are talking to each other and are shaping their opinions about almost everything around them.

In order to survive and grow in this digital world, it is crucial for brands to utilize this space effectively and efficiently. 

Currently, we are...

TopSocial China currently hosts over 50,000 Key Opinion Leaders (KOLs), active on the popular social media sites and these are further specialized into 35 fields including technology, fashion, cosmetics, cuisine, travel, etc. and successfully delivering 3000 projects per year.

TopSocial India has roped in over 1000 influencers so far including celebrities like Chef Ranveer Brar, Barkha Sen Gupta, Shenaz Treasurywala, Shruti Seth, Bandgi Kalra and has an association with Mumbai based ‘Express Talent’ agency. The association brings on board a diverse set of celebrities of the likes of Gul Panag, Kumud Mishra, Surekha Sikri, Pooja Makhija, Parvin Dabas, Ayesha Raza Mishra and Satyajit Sharma.

Our biggest challenge was...

Getting regional influencers on board was the biggest challenge as we wanted to reach in every nook and corner of our country. It is a huge task to be able to reach to the rural parts of India and we are glad that we are on the right track to achieve our goal.

We want to dominate the world by...

India has immense potential when it comes to influencer marketing. However, the market is unorganized at the moment. We want to smoothen up the whole content marketing delivery process to an extent that brands can get any communication delivered at any place in India at any time with the right technology-driven marketing tool.

Also Read: LGBT film streaming platform, GagaOOLala enters India

We’re making moolah by

TopSocial is free for influencers to sign up and free for brands to explore the channel of influencer marketing. For brands looking for customized influencer marketing solutions, TopSocial also offers strategic consultation, content and compensation management, in-depth campaign reporting and analysis, end to end campaign management, and a host of other services that brands can avail for a service fee.

Our What The **** Moment

At TopSocial, we identified content creators who have been creating quality content. During the process, we came across a few content creators and were amazed to find out they had no clue that they were influencers and were actually influencing masses!

Industry as we foresee

In recent years, advertising has been going through a structural shift. With the rise of digital as well as the rise of information symmetry, consumers are not receptive to advertising in their face. In order to engage with consumers, it is imperative for brands to create quality content. It is no longer just about market share but the share of time too and as we move ahead, we see more and more brands collaborating with these content creators to acquire the share of customers’ time.

Lastly, Are you hiring?

Yes, we are always looking for talented professionals to join our organization.