Chtrbox launches Boombox, an open tool to shortlist India's celebs & influencers

Chtrbox, an influencer marketing company, has announced the launch of Boombox to cater to the demand for social media & celebrity influencers.

Boombox is an open discovery tool for India’s influential voices, aimed to make the marketer’s job of shortlisting relevant celebrities & influencers easier and ROI driven.

Commenting on the launch, Pranay Swarup, Co-Founder and CEO, Chtrbox said, “Our objective in launching Boombox as a platform and end-to-end service is to empower marketers with strategic, data-powered, consolidated talent options when selecting celebs and top influencers for brand campaigns, events and endorsements. We are bringing data to this critical decision-making process, to ensure that when you invest & book India’s top talent for any purpose, you’re maximizing your ROI on social media. With Boombox, we want to help brands discover creative and budget-effective optimizations you may not have thought of before, paired with our expertise on creative strategy to create memorable influencer content.”

Also Read: Case Study: How ITC Engage leveraged influencers for product launch

Boombox enables brands & their agencies with access to search, filter and shortlists famous personalities for their next big marketing initiative. The launch of Boombox comes today when brands, celebs, and influencers are all increasingly looking to optimize time, speed, budgets, and grab attention spans of end consumers in this digital-first world.

Roshan Abbas, MD of Geometry Encompass, who is also an early investor in Chtrbox, adds, “Today more than ever, we’re offering brands digital extensions to their physical events and experiences. Chtrbox serves a great partner and platform through which agencies can now empower their brands with a new way to analyze and collaborate with all categories of celebs and influencers.”

"What makes Boombox awesome for planners is that it's amplified by Macro, Micro and Nano Influencer Power Packs, customized as per target categories and audience demographics, hand-picked from Chtrbox’s massive 350,000+ influencer base” adds Rohit Raj, Co-Founder at the Glitch and Chtrbox.

Boombox has been launched as an open tool for a limited time period.