L&K Saatchi & Saatchi has created a campaign supporting Hero’s portfolio of premium bikes and scooters, Tomorrow Can’t Wait.
Tomorrow Can’t Wait aims to capture the restless energy of a generation hungry for new opportunities and new experiences.
The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the ‘tomorrow’. Set to a soulful song, the film tries seizes the essence of exploration and embracing new experiences and through these experiences, connecting with one’s country.
Anil S.Nair, CEO & Managing Partner, L&K Saatchi & Saatchi elaborates on the campaign “ With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from”.
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