Parle kicks off #EkBadiDua campaign this Ramzan

With new Ramzan campaign, Parle focusses on encouraging people to spread joy and be empathetic during these challenging times.

In an effort to celebrate solidarity and hope, Parle Products has kicked off #EkBadiDua Ramzan campaign digitally during the holiest month in Islam to engage with Muslim audiences. The campaign aims to meaningfully build long-lasting consumer connections and drive growth.

The campaign #EkBadiDua urges people to participate and highlight their efforts of goodwill to spread joy and positivity during these challenging times. The digital film showcases a father explaining to his son that no dua (wish) is small and this is a difficult time for everyone around us. The father wants to imprint his values of compassion, gratitude, empathy, and charity in his son. 

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Commenting on the campaign, Krishnarao Buddha, Sr. Category Head, Parle Products, said, "The Holy Month of Ramadan is a time when people reflect on what truly matters: health, family, wellbeing and human relationships. Today, we pray for the sick, the frightened, those who have died, and those who grieve. Through this digital film, we would also like everyone to lend a helping hand for those in need."

The film will be released on social media platforms like YouTube, Facebook, Instagram, Twitter, LinkedIn and O.T.T Platforms.

Client Credits:

• Client Name: Parle Biscuits Pvt. Ltd.
• Team: Krishnarao Buddha, Megha Thakare, Archit Goel, Ashutosh Deshpande & Jay Thaker.

Agency Credits:

• Agency: BC Web Wise
• Production: BC Web Wise Productions
• CCO: Dinesh Swamy
• Creative team - Rohit Kumar Kanojia, Shyam Singh, Madhavi Ramane, Himali Katti.
• Account management: Minakshi Nimkar
• Director: Shyam Singh
• Producer: Rohit Kumar Kanojia