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Parle

bh-29 Report

Parle tops in-home brand rankings with 7980 mn CRP's: Kantar report

According to Kantar's Brand Footprint India report, seven brands in the top 25 in-home rankings have seen over a 20% penetration increase in the last decade, led by Britannia, followed by Surf Excel, Sunfeast and more.

By Social Samosa
Jul 25, 2024 12:40 IST 3 Min read
TAM IPL report Report
Ecom-Gaming dominates ad volumes in IPL 17; top 5 categories hold 52% share: TAM Report
By Social Samosa
Apr 08, 2024 18:33 IST 1 Min read
HBTM Samosa Snippets
Specialisation is the key to marketing success: Krishnarao Buddha on Human Behind The Marketer
By Social Samosa
Feb 13, 2024 14:59 IST 1 Min read
Parle journey Best Social Media Brands 2022
Key takeaways: The Parle journey from offline to digital
By Paawan Sunam
Dec 16, 2022 06:30 IST 2 Min read
Parle pandemic social media strategy Samosa Snippets
Mayank Shah on Parle's brand legacy & media strategy which helped brave the pandemic
By Jagruti Verma
Jul 14, 2021 06:55 IST 19 Min read
Republic Day 2021 Campaign Spot
Republic Day 2021 campaigns cultivate patriotism & responsibility
By Sanya Saxena
Jan 25, 2021 18:30 IST 44 Min read
Parle Ramzan campaign Campaign Spot
Parle kicks off #EkBadiDua campaign this Ramzan
By Social Samosa
May 22, 2020 05:34 IST 2 Min read
#BringBackRolaCola Case Studies
#CaseStudy: How Parle leveraged a tweet to bring back the 90s rager - Rol-a-Cola
By Social Samosa
Apr 09, 2019 06:32 IST 4 Min read
social media campaigns Campaign Spot
Social Media Campaigns Round Up: Ft ZEE5, Paisabazaar, Parle Kismi, Turkish Airlines and more
By Paawan Sunam
Feb 15, 2019 13:05 IST 3 Min read
Valentine's Day campaigns Campaign Spot
Valentine's Day Campaigns spreading love in the air with their creative campaigns
By Paawan Sunam
Feb 14, 2019 09:23 IST 29 Min read
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