The top content marketing trends will help you power through the pandemic, and understand consumer inclinations in 2020.
The trends foreseen for content marketing in 2020 such as Voice and Video remain at the top. In fact, Video has now been more dominant than ever. With increased social media usage, and the average time spent on a platform being longer, users have also been inclining more towards long-form content.
YouTube alone has garnered over 300 B views in Q1’2020 which is 13% more than Q4’2019 & 11% more than Q1’2019. The millennials remain the most active group on YouTube in India with 70% of viewership coming from the age group 18-34.
Entertainment, Music & News were the top 3 genres based on content consumption contributing to over 70% of views in Q1’20. Over 90% of the views on YouTube were through Mobile devices.
Interactive Content has also been growing, with brands finding new ways to connect with the consumers. Social media platforms are also offering AR and more of such novel ad formats.
With Snapchat staying up in the AR game, Facebook & Instagram not so far behind with Spark AR and 3D productions, and now TikTok is also entering the arena.
Learn more about the Content marketing trends with this infographic compiled by Grazitti Interactive.
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