Amazon showcases heartwarming sibling bond with latest Rakshabandhan campaign

With its latest campaign, Amazon India aims to spread joy, positivity, and love among the people celebrating the festival, taking their proposition of #DeliverTheLove ahead, this Rakshabandhan.

Amazon launched a Rakshabandhan campaign under their #DeliverTheLove banner, celebrating the sweet memories of childhood. The campaign unfolds with a digital film that captures the bond between a brother and sister while they prepare for the festivities. It showcases that is it is not just about the gifts you receive but the gestures you express.

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An ode to the spirit of Rakhi, Amazon India aims to spread joy, positivity, and love among the people celebrating the festival and remind all siblings to #DeliverTheLove this Rakshabandhan in 2021.

Speaking about the campaign, Ravi Desai, Director, Mass and Brand Marketing, Amazon India, said, “#DeliverTheLove is a brand idea that was born from a simple realization, that during certain moments in life what matters most is the love you share & the bonds you strengthen… gifts are often incidental. And hence in this campaign, the Amazon brand rightfully steps aside and lets the story of two siblings and their emotions take center stage. The honest, self-effacing voice of the brand clarifies that we can only do so much (deliver your gifts) …BUT it’s you who can #DeliverTheLove. What’s special about this campaign is that it’s been conceptualized completely in-house and struck a chord with a cross-section of India.”