The traditional framework of Dussehra brand creatives with the arrow eliminating the 10 vices remained consistent throughout the 2022 posts.
Dussehra brand creatives 2022 marked the end of Navratri with the victory of good over evil. Due to the enormous significance that Dussehra bears in Hindu mythology, Indian audiences are already aware with this festival's defining characteristics, many of which consistently show up in brand posts.
Brand creatives provided consumers with 10 issues they can cure or 10 reasons for buying their products. Mamaearth showed its creative side to burst 10 skin and hair problems with the help of carousel feature and Edelweiss burned the 10 myths of life insurance through their creative post.
Mumbai Police took pride in celebrating the day dedicated to conquering evil with good and asked people to take care of their safety as they don't have another head to spare.
Lord Rama along with his bow and arrow and Ravana and his 10 heads were the common characteristics merged in the creatives tapped by multiple brands. Here are some of the brand creatives which stood out of the rest.
Domino's
Mahindra
Fevikwik
Britannia Good Day
Also Read: Expert Speak: Festive marketing media playbook to maximize returns
Mamaearth
McDonald's
Audi
Kotak 811
Punjab Kings
BMW Motorrad
boAt
Tata Steel
Portronics
blink it
Dabur Amla
Tata Play
OYO
Edelweiss
Alpenliebe
Ashok Leyland
Mumbai Police
Sunfeast Baked Creations
Ixigo
If we have missed out on any of your favourite Dussehra brand creatives 2022, write to us at content@socialsamosa.com or let us know in the comments below.