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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Industry Updates

Zomato announces a year long sponsorship agreement with Neeraj Goyat

As part of the year long sponsorship agreement, Zomato will provide financial and nutritional support and guidance to Neeraj Goyat, if required by him.

By Pranali Tawte

Nov 19, 2024 16:21 IST logo

1 Min read

Are Indian ads finally redefining what it means to be a man?

By Pranali Tawte

Nov 18, 2024 15:38 IST logo

8 Min read

Rima Kirtikar on the power of immersive experiences in real estate

By Pranali Tawte

Nov 13, 2024 10:00 IST logo

5 Min read

Ads that could have been a hug in the past: Creative heads on childhood ads

By Pranali Tawte

Nov 12, 2024 11:58 IST logo

7 Min read

Diwali ad spends

FMCG & E-com boost Diwali ad spends; auto takes a backseat

By Pranali Tawte

Nov 11, 2024 11:13 IST logo

4 Min read

Ad spends this Diwali

Digital takes the lion’s share in ad spends this Diwali

By Pranali Tawte

Oct 30, 2024 16:39 IST logo

4 Min read

Inside an ad agency

What happens inside an ad agency during its busiest period?

By Pranali Tawte

Oct 25, 2024 14:49 IST logo

7 Min read

Himanshu Tandon POCO

Marketing Shorts

Capturing Gen Z's attention: Inside POCO's marketing playbook

By Pranali Tawte

Oct 23, 2024 16:01 IST logo

5 Min read

Funny client briefs

Just for laughs: Client briefs

By Pranali Tawte

Oct 22, 2024 10:00 IST logo

6 Min read

charm to advertising

Bringing back the golden era of advertising

By Pranali Tawte

Oct 14, 2024 16:01 IST logo

7 Min read