ShareChat introduces ‘Anti-Week’ Valentine's in line with the ubiquitous ‘The Akhand Single’ fad

Here's how ShareChat connected with singles after Valentine's Day by celebrating 'Anti-Week.'

Valentine's Day is here, and so is the waft of love in the air. What about the singles who reject romance, though? While the entire love week has increased the mush factor, the singles have already begun their detox process.

Conveying every single’s Valentine's wish, this Valentine's Day, @_deep_creation took a detour from the obvious lovey-dovey posts, and posted a video on ‘Akhand Single Shapath’ which quickly caught the netizens’ attention. The video featured a bunch of guys promising to shun the nonsense of romance and enjoy singlehood.

Over 25 million people have viewed the “Akhand Single Shapath” throughout social media, with over 3.3 million of those views coming from ShareChat. The video has been shared over 16k times on WhatsApp.

This trend has created a wave on the socio-verse and has been reposted on Instagram and Twitter meme pages, each with its own clever commentary.

Influencers are developing their own interpretations of the pledge and reactions to it. Such has been the virality that the video has been featured on TV news channels, news sites and some brands like Bewakoof.com are using it to create their own memes.

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ShareChat's own Anti-Week Valentine's campaign was inspired by this anti-love viral movement to celebrate singlehood. From February 15 to 21, ShareChat will host a variety of fun in-app events for singles to celebrate their independence. Additionally, the search is on for the “Most Single User” in ShareChat Chatrooms.

ShareChat's "Anti-Week" Valentine's campaign, which comes after Valentine’s Day, is for the singles to find their space within the mush and celebrate individuality.