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Valentine's Day

erase V-Day Case Studies

Case Study: How 5Star used satire to erase V-Day and reached 65Mn+ users

Cadbury 5Star's 'Erase Valentine’s Day' campaign leveraged time travel satire to challenge traditional V-Day norms and reached over 65Mn people. Here's a case study on how they did it.

By Social Samosa
Mar 26, 2024 12:02 IST 5 Min read
Cadbury Silk Vday Case Studies
Case Study: How Cadbury Silk crafted 500K+ personalised love stories using GenAI for V-Day
By Social Samosa
Mar 19, 2024 12:39 IST 5 Min read
OYO VDay Samosa Snippets
Checking-in love: Oyo’s Valentine’s Day marketing evolution through the years
By Harshal Thakur
Feb 14, 2024 14:11 IST 4 Min read
Valentine's Day campaigns Topical Spot
Brands celebrate the season of love with Valentine's Day campaigns
By Social Samosa
Feb 14, 2024 10:00 IST 2 Min read
fi22 Samosa Snippets
5 Star's Anti-Valentine's Day approach over the years: Breaking through the mush
By Hiya Rupreja
Feb 13, 2024 11:40 IST 5 Min read
ShareChat Campaign Feature
ShareChat introduces ‘Anti-Week’ Valentine's in line with the ubiquitous ‘The Akhand Single’ fad
By Yashvi Shah
Feb 20, 2023 06:30 IST 6 Min read
Valentine's Day marketing campaigns Samosa Snippets
Expert Speak: Going beyond Valentine & Anti-Valentine cliches
By Karuna Sharma
Feb 13, 2023 13:18 IST 6 Min read
chocolate brands Samosa Snippets
Sweet love: How chocolate brands claimed Valentine's Day as a communication pillar
By Pranali Tawte
Feb 09, 2023 10:00 IST 13 Min read
Hershey's Valentine's Day Case Studies
Case Study: How Hershey's Valentine's Day campaign resulted in ~1.6X topline growth
By Social Samosa
Jun 08, 2022 06:32 IST 9 Min read
Bombay Shaving Company Valentines Day Case Studies
Case Study: How Bombay Shaving Company democratized Valentine's Day for non-metro audience
By Social Samosa
Jun 06, 2022 06:22 IST 5 Min read
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