Cleartrip launches new campaign to hop on the summer marketing blitz ahead of vacation period

Cleartrip launches a new campaign #NationOnVacationSale to create buzz around its travel sale.

Cleartrip has also launched a multi-fold campaign to spread the buzz around its upcoming sale. Titled #NationOnVacation, Cleartrip’s annual sale aims to make travel more affordable by sharing offers on hotels, flights, and buses. The campaign manages to convey this message with a creative approach.

The brand gave a twist to ‘missing persons’ reports across the internet and newspapers.

The first phase of the campaign saw posters, flyers, digital ads etc., from Cleartrip about missing Indian families. The ads talked about India’s Iyers, Sharmas, Banerjees, Khans, and thousands of other families going missing. This mysterious disappearance focused on building intrigue. 

It started with a poster saying that the Gowdas are missing and were last seen boarding an airport taxi in Bellanduru, Bangalore. The poster further included a QR code that led the readers to pair up with Detective Clear on WhatsApp to solve the mysteries of the missing Indian families. The ones who successfully did, were rewarded for it.

It was later revealed that these families are chilling on their summer vacations and have disappeared all of a sudden from their lives due to the extraordinary offers on Cleartrip. The idea was to exhibit through the campaign that the deals on Cleartrip have pushed consumers to make travel plans for the summer.

The brand has also introduced video campaign called #NationOnVacation, which talks about its summer travel sale offer. The films highlight each offer spanning domestic airfares, hotels, and international flight with an enthusiastic tone.

Speaking on the exciting development, Prahlad Krishnamurti, Chief Business Officer, Cleartrip, adding to the #NationOnVacation, he stated, “Summer holidays hold a special reverence across age groups and geographies. With the launch of #NationOnVacation, we want to celebrate India’s love for summer and travel. With these deals, travellers can plan without last-minute hassles, take advantage of the best prices, and enjoy a superior travel experience.”