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1234 Samosa Snippets

Little actors, big impact: The success of Flipkart’s 'Kidults'

Flipkart first ventured into the ‘kidult’ genre with its 2011 campaign, 'No Kidding. No Worries'. which helped it stand out amid celebrity-heavy ad landscapes and engage audiences effectively. We look at how the campaign was first conceptualised.

By Joe Sinha
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travel brands connected with festive travellers Experts Speak
From homecoming to holidaying: How travel brands connected with festive travellers
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Nov 04, 2024 10:00 IST 7 Min read
FI Samosa Snippets
Cleartrip’s Ayushi Agarwal on summer marketing, media mix, and the MS Dhoni campaign
By Pranali Tawte and Harshal Thakur
May 24, 2024 14:50 IST 5 Min read
Chetan Sharma Industry Updates
Cleartrip appoints Chetan Sharma as Head of Digital Marketing
By Social Samosa
Jan 10, 2024 12:01 IST 1 Min read
Kunal Dubey Interviews
Cleartrip’s CMO Kunal Dubey on roping in Kidults to drive impulse travel
By Shamita Islur
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Cleartrip Campaign Spot
Cleartrip launches new campaign to hop on the summer marketing blitz ahead of vacation period
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Cleartrip's campaign Campaign Spot
Cleartrip creates witty campaign with Customer Care Executives
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Shubham Khurana Cleartrip Industry Updates
Cleartrip appoints Shubham Khurana as the Head of Brand Marketing
By Sneha Medda
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Cleartrip campaign Campaign Spot
Cleartrip Tatkaal announces 'The Good News' with their new campaign
By Social Samosa
May 30, 2022 00:45 IST 3 Min read
Cleartrip Lowe Lintas Industry Updates
Cleartrip ropes in Lowe Lintas as its creative agency
By Social Samosa
Sep 29, 2021 04:30 IST 2 Min read
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