On International Women’s Day, Social Samosa takes a look at some of the most thought-provoking brand campaigns that aim to shed the gendered bias.
This seems to be the year where women are finally getting recognised for their skills, imperfections and more with brands highlighting the need for change through International Women’s Day Campaigns 2023.
A common theme surrounding the International Women’s Day campaigns shows the need for due credit for women who are unrecognised in stereotypically male dominated areas. Brands like SBI General Insurance, Nilon’s and Luminous India have centered their brand narratives around shedding the bias and looking at gendered communication through a different lens.
On the other hand Tanishq Jewellery and Pee Safe take a look at the responsibilities all the ‘superwomen’ have to shoulder and the societal pressures of looking perfect at the same time. They have gone on to highlight that imperfections are normal since women are humans too.
Social Samosa checks out some thought-provoking Women’s Day campaigns for 2023.
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