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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

FMCG marketing trends India 2026Experts Speak

The FMCG marketing trends to watch in India in 2026

As FMCG enters 2026, industry leaders unpack what’s slowly changing in how brands are rethinking marketing priorities, investments and execution.

By Shamita Islur
Jan 06, 2026 09:03 IST 6 Min read
Marketing resolutions for 2026Samosa Snippets
Marketing resolutions for 2026, according to brand marketers
By Shamita Islur
Jan 02, 2026 09:00 IST 7 Min read
FMCG growth in 2025Experts Speak
FMCG growth in 2025 led by rural demand, digital channels and quick commerce
By Shamita Islur
Dec 29, 2025 12:19 IST 9 Min read
real estate marketing adapted in 2025Experts Speak
When premium demand met media inflation: How real estate marketing adapted in 2025
By Shamita Islur
Dec 23, 2025 09:00 IST 9 Min read
CTR drops as AI Overviews disrupt searchExperts Speak
Health and finance see up to 60% CTR drops as AI Overviews disrupt search
By Shamita Islur
Dec 22, 2025 09:01 IST 9 Min read
HoABL’s Saurabh JainInterviews
HoABL’s Saurabh Jain on how 2025 pushed real estate marketing into digital-first discovery
By Shamita Islur
Dec 22, 2025 09:00 IST 12 Min read
content acquisitions on India's streaming platformsExperts Speak
Build, buy or bet: What drives content acquisitions on India's streaming platforms
By Shamita Islur
Dec 15, 2025 12:52 IST 11 Min read
Snapdeal’s marketing Ishwar RVMarketing Shorts
Wedding-season demand and non-metro growth are shaping Snapdeal’s marketing play, says Ishwar RV
By Shamita Islur
Dec 11, 2025 09:00 IST 4 Min read
Chatterbox’s Raj MishraInterviews
The creator economy is still far from saturation: Chatterbox’s Raj Mishra
By Shamita Islur
Dec 10, 2025 11:28 IST 8 Min read
WPP Media’s Sairam Ranganathan and Karthik ShankarMarketing Shorts
WPP Media’s Sairam Ranganathan and Karthik Shankar on QCom’s rise and why brands built for speed will win 2026
By Shamita Islur
Dec 08, 2025 07:00 IST 7 Min read
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