• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
    • Special Editions
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • Latest Stories
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets

Powered by :

You have successfully subscribed the newsletter.
banner
author image

Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Exicom’s Khushboo ChawlaInterviews

Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility

In this interview, Khushboo Chawla of Exicom discusses what it takes to market a brand in an engineering-first category, her experience, building trust over promotion, AI’s growing role in B2B marketing and more.

By Shamita Islur
logoNov 06, 2025 09:00 ISTlogo 5 Min read
Women’s cricket sponsorship upliftExperts Speak
Women’s cricket could see a 30-40% sponsorship uplift after World Cup win
By Shamita Islur
logoNov 04, 2025 15:07 ISTlogo 9 Min read
India’s proposed AI labelling regulationsExperts Speak
Do we need to label it yet? What leaders think about the new AI mandate
By Shamita Islur
logoNov 03, 2025 10:34 ISTlogo 8 Min read
Rajesh Jain of NetcoreMarketing Shorts
Rajesh Jain of Netcore aims to bring ad waste down to near zero for clients by 2027
By Shamita Islur
logoOct 30, 2025 14:50 ISTlogo 7 Min read
customer retention post festive seasonExperts Speak
Why festive flings don't last: The customer retention crisis
By Shamita Islur
logoOct 28, 2025 09:01 ISTlogo 8 Min read
innovation & tech seen during DiwaliExperts Speak
Did innovation do the heavy lifting this Diwali?
By Shamita Islur
logoOct 22, 2025 10:00 ISTlogo 9 Min read
South India DiwaliExperts Speak
How Deepavali at dawn shapes Southern India’s marketing
By Shamita Islur
logoOct 17, 2025 09:00 ISTlogo 8 Min read
Ferrero India’s Diwali campaignMarketing Shorts
Digital and Quick Commerce take centre stage in Ferrero India’s Diwali campaign
By Shamita Islur
logoOct 17, 2025 08:59 ISTlogo 6 Min read
Renault India Francisco HidalgoInterviews
Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo
By Shamita Islur
logoOct 15, 2025 13:05 ISTlogo 12 Min read
predictive commerce festive seasonExperts Speak
Marketers now anticipate festive needs, thanks to predictive commerce
By Shamita Islur
logoOct 14, 2025 09:50 ISTlogo 8 Min read
1 2 ... Next

banner
Latest Stories
banner
banner
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!