• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
    • Special Editions
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • Latest Stories
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets

Powered by :

You have successfully subscribed the newsletter.
banner
author image

Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Amit Syngle Asian PaintsMarketing Shorts

Amit Syngle breaks down the emotional formula behind Asian Paints’ brand recall

Amit Syngle explains Asian Paints’ strategy of building a strong brand recall by turning paint into an emotional category through storytelling IPs, digital platforms, and personalisation.

By Shamita Islur
logoJan 23, 2026 16:01 ISTlogo 4 Min read
Manmeet Ahluwalia EaseMyTrip winter marketingInterviews
Manmeet Ahluwalia on how social-first & intent-led content are driving EaseMyTrip’s winter marketing
By Shamita Islur
logoJan 22, 2026 12:18 ISTlogo 9 Min read
quick commerce advertisingExperts Speak
What happens to quick commerce advertising when speed stops being the sell?
By Shamita Islur
logoJan 19, 2026 14:28 ISTlogo 7 Min read
Gujarat Makar Sankranti tourismExperts Speak
What Gujarat’s Makar Sankranti tourism surge reveals about marketing-led consumption patterns
By Shamita Islur
logoJan 14, 2026 14:06 ISTlogo 10 Min read
AI in A&MExperts Speak
What lies ahead for AI in A&M?
By Shamita Islur
logoJan 13, 2026 11:56 ISTlogo 7 Min read
digital spends in 2026Experts Speak
Why more digital spends won’t mean more certainty in 2026
By Shamita Islur
logoJan 09, 2026 09:21 ISTlogo 7 Min read
FMCG marketing trends India 2026Experts Speak
The FMCG marketing trends to watch in India in 2026
By Shamita Islur
logoJan 06, 2026 09:03 ISTlogo 6 Min read
Marketing resolutions for 2026Samosa Snippets
Marketing resolutions for 2026, according to brand marketers
By Shamita Islur
logoJan 02, 2026 09:00 ISTlogo 7 Min read
FMCG growth in 2025Experts Speak
FMCG growth in 2025 led by rural demand, digital channels and quick commerce
By Shamita Islur
logoDec 29, 2025 12:19 ISTlogo 9 Min read
real estate marketing adapted in 2025Experts Speak
When premium demand met media inflation: How real estate marketing adapted in 2025
By Shamita Islur
logoDec 23, 2025 09:00 ISTlogo 9 Min read
1 2 ... Next

banner
banner
banner
Latest Stories
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!