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Shamita Islur

Shamita Islur is a writer on a journey to create an impact with her written & (occasionally) spoken words. She wants to bring forth thought-provoking & emotionally riveting stories inspired by the new-age media. When she isn't at her day job, she can be found daydreaming & fangirling over her favorite K-actors/actresses.

Amazing Indian Stories’ Vivek Anchalia Interviews

Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia

As we see brands increasingly adopting AI-powered video generation in ads, there is also an increase in AI services at agencies. In our conversation, AI content studio, Amazing Indian Stories’ Vivek Anchalia unpacks the realities of building an artist-first company in an AI-powered world, sharing wisdom about why brands are truly embracing AI, how the creative process changes and more.

By Shamita Islur
Jul 03, 2025 10:00 IST 7 Min read
India's pharma industry needs creative facelift Experts Speak
Does India's pharma industry need a creative facelift?
By Shamita Islur
Jul 01, 2025 16:23 IST 7 Min read
TAM’s Anshu Yardi Marketing Shorts
TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing
By Shamita Islur
Jun 26, 2025 15:20 IST 5 Min read
Shark Tank India's new ad Campaign Spot
Shark Tank India's new ad roasts India's toxic corporate culture
By Shamita Islur
Jun 25, 2025 17:05 IST 2 Min read
Meta's automated ad creation Experts Speak
Could Meta's automated ad creation end traditional agency models?
By Shamita Islur
Jun 17, 2025 12:10 IST 7 Min read
AI antitrust cases Decode
Beware: AI antitrust cases ahead
By Shamita Islur
Jun 12, 2025 13:34 IST 6 Min read
electronics brands using AI Experts Speak
How electronic brands are using AI in marketing
By Shamita Islur
Jun 04, 2025 18:34 IST 7 Min read
Airtel’s new campaign Campaign Spot
Airtel’s new campaign fights digital scams with a reassuring message
By Shamita Islur
Jun 02, 2025 16:00 IST 4 Min read
menstrual hygiene ads Experts Speak
When can ads reflect the daily reality of menstruation?
By Shamita Islur
May 28, 2025 18:15 IST 9 Min read
Youri Guerassimov Interviews
Learning boundaries from French advertising culture with Youri Guerassimov
By Shamita Islur & Karuna Sharma
May 26, 2025 15:02 IST 7 Min read
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