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After Elon Musk removes Twitter verification, brands 'tick' off with moment marketing

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Shamita Islur
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Twitter verification removed

With the platform removing the legacy blue checkmarks from individual accounts that aren't paying for the $8 monthly subscription fee, brands post their take with humour.

In another episode of Twitter shenanigans, the platform has removed the legacy blue checkmarks from individual accounts that aren't paying for the $8 monthly subscription fee on April 20, 2023. 

The legacy blue ticks were previously used to identify verified accounts of prominent personalities including politicians, celebrities, journalists and more.

However, Elon Musk, CEO of Twitter has been personally paying for the subscriptions of many celebrities including Stephen King, Beyoncé and more.

Following the blue tick removal, brands gained another moment to checkmark their marketing game. Here are a few of our favourite brand creatives that followed the Twitter blue tick removal. 

Swiggy

Netflix India

Fastrack

Prime Video India

Also Read: #SSIPLWatch: Inside JBL’s IPL marketing strategy with Vikram Kher

Fi

Fevicol

Myntra

Universal Music India

ixigo

Slurrp

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