As brands hit a sixer with their campaigns, Social Samosa takes a closer look at the themes explored in Men's IPL 2023 campaigns.
India’s prominent sporting league and advertisers’ yearly gala, Indian Premier League has kicked off with a range of brands lining up their Men's IPL 2023 campaigns to celebrate the fervor and catch millions of eyes.
IPL 2023 campaigns feature a diverse lineup of brands, including official partners and sponsors of teams from a variety of sectors, including mobile gaming and fantasy sports platforms, sports brands, as well as the usual quick service restaurants, online marketplaces, automobiles, and more.
The fantasy gaming app, Dream11, is celebrating Men’s IPL 2023 cricket fervor by casting 3 idiots' actors and Indian cricketers in its 'Sab Khelenge' campaign. Cricketers and actors are seen mocking and pulling legs of the opposite team in all films of the campaign.
Cadbury Dairy Milk's 'Cheer for all sports' campaign aims to bring India together to cheer for the Indian athletes across other sports who will be playing during the same time as Men's IPL and captures the essence of sports.
This year, Men's IPL brings a huge advantage for fans as the matches will be available for free on JioCinema, and the time spent per viewer per match on the platform has increased by over 60% compared to last season’s first weekend. Also, it clocked over 147 crores video views, recording the highest-ever opening weekend for the TATA IPL on digital.
According to BARC, Star Sports’ build-up programming to TATA IPL 2023 has also seen a sharp 62% increase over the previous year, reaching 205.6 million viewers.
Here's a look at Men's IPL 2023 campaigns lined up to score high brand engagement.
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