Tiger Baby ventures into ad production

Reema Kagti and Zoya Akhtar's production house, ‘Tiger Baby’ steps into the advertising space, with Tiger Telly that offers services from inception to execution.

Zoya Akhtar and Reema Kagti have announced the launch of their ad production house 'Tiger Telly.' The production house aims to create short-form content ranging from TV and digital video commercials, music videos and brand films. Tiger Telly aims to create content that is both entertaining and reflective of the evolving cultural shifts around us.

Tiger Telly’s services would include scripting, treatment development, and final edit deliverables ready for distribution.

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Tiger Telly has rolled out its first TVC, directed by Arjun Varain Singh, for a used-car reselling platform, Spinny and stars Sachin Tendulkar, Anil Kumble and Yuvraj Singh. The ad film featured Sachin Tendulkar, recreating the cricketer's first car, a bayers blue Maruti 800.

Commenting on the campaign, Zoya Akhtar says, “This is Tiger Telly’s first ad film. We are excited, As a studio we aim to tell stories across all formats and this campaign helped set that up beautifully. We’re looking forward to more collaborations like this.”

“It was refreshing to find a concept that was fun and aimed to make its audiences smile. And for us the only way to do that was to have fun shooting and to make sure our cricketing legends felt the same way. So we did. And I hope audiences are able to get in on it!,” adds Arjun Varain Singh, the director of the films.