4 sessions that AI enthusiasts shouldn’t miss at #SMLive

With these AI-centric sessions at SMLive, industry professionals can stay at the forefront of AI innovations and learn from experts.

#SMLive is an opportunity to immerse yourself in the world of digital innovation. In recent years, one innovation has risen above the rest, transforming the advertising industry like never before: Artificial Intelligence (AI). With its ability to analyze vast amounts of data, automate processes, and deliver personalized experiences, AI has become the game-changer that advertisers and marketers cannot afford to ignore.

Embracing AI-driven solutions and leveraging its power can help businesses gain a competitive edge, optimize advertising efforts, and deliver more relevant and impactful campaigns in an increasingly digital and data-driven era. However, it can be overwhelming to understand AI.

Don’t worry, we have got your back. At Social Samosa’s SMLive, there are three key sessions that an AI enthusiast can learn a lot from. The sessions will delve into the power of AI in driving personalized customer experiences, look at some case studies that have created an impact on consumers, and discuss its future ahead. 

Fireside Chat on From AI to HI: The Future of Digital Marketing Collaboration

Speakers: 

• Suveer Bajaj, Co Founder, Zoo Media  
• Siddharth Bhansali, Founder at NoIses.Tech 
• Karan Mirchandani, Founder - Unojobs

As advanced as AI may be, it is crucial to recognize that the future of marketing lies not solely in AI, but in the collaboration between AI and human intelligence. By leveraging the unique strengths of both, businesses can create powerful marketing strategies that resonate with audiences on a deeper level. This fireside chat will explore how the future of marketing is shaped by collaboration between AI and human intelligence.

Also read: ICC Men’s World Cup 2023: Marketing kit to see more AI, AR and influencer marketing formats

Panel discussion on the Impact of Generative AI on Advertising & Marketing

Panelists: 

• Sneha Beriwal, CMO at VAHDAM
• Anupreet Singh Lamba, Chief Revenue Officer, Gan.ai 
• Vineet Shah, General Manager, Madison Digital

Generative AI has emerged as a powerful tool in the field of advertising and marketing, transforming the way businesses create content, engage with audiences, and drive results. This collaborative partnership between generative AI and human creativity fuels innovation, enabling marketers to push boundaries and stay ahead in a competitive landscape. This panel discussion will talk about embracing AI, its impact on the A&M industry and how it is important to strike a balance between automation and human oversight, ensuring ethical practices and brand alignment. 

Masterclass: Navigating the AI Marketing Journey

Speaker: 

Daksh Sharma, Co Founder at Iffort

As businesses embark on their AI marketing journey, it is essential to navigate this transformative landscape with careful planning and strategic implementation. In this masterclass, we explore key strategies and considerations for successfully navigating the AI marketing journey, enabling businesses to leverage the power of AI to its fullest potential.

Case study: MTV Bothard

Experts: 

• Ronak Ramraje, Group Head – Creative, DDB Mudra
• Shubhita Aggarwal, Client Solutions Partner, DDB Mudra Group

MTV's "Bothard" campaign, featuring an AI-powered chatbot, offered valuable insights into the intersection of AI and marketing. The campaign was recently shortlisted at Cannes Lions, serving as a valuable case study. It showcases how AI can enhance marketing efforts through personalized experiences, interactive engagement, data-driven insights, brand storytelling, seamless integration, and ethical practices. 

SMLive will be a platform for exploring the exciting possibilities of AI in the advertising and marketing domain this year. The AI sessions at the event will offer attendees a comprehensive understanding of how AI is reshaping the industry, from personalized customer experiences and conversational AI to data analytics, programmatic advertising, content creation, and ethical considerations.