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AI in marketing

Kantar's Puneet Avasthi Samosa Snippets

Many marketing organisations lack strong first-party data to power their own AI engines: Kantar’s Puneet Avasthi

Kantar’s recent AI findings reveal that 60% of organisations rarely use generative AI, despite its commercial promise. We speak to Puneet Avasthi of Kantar on the explanations behind the lag, how its capabilities in social media are enhancing consumer experiences and the trends.

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