#SMLive: Content creators on balancing passion & mental health

As content creators strive to produce fresh content and remain relevant in an ever-changing landscape, the demanding task takes a toll on the mental health. At #SMLive 2023, creators share their personal experiences and tips for managing their mental health.

In today's digital world, content creation has become a dynamic and influential industry. Content creators, driven by their creativity and passion, are always on their toes to produce engaging content, connect with audiences, and stay relevant in an ever-evolving landscape. However, behind the glamour, they face numerous challenges that can affect their mental health and overall well-being.

Content creators share their personal experiences and strategies for managing mental well-being. 

The Panelists

• Chandni Bhabhda
• Dev Raiyani
• Sakshi Gupta
• Kush Sachdeva
• Moderator: Mrinil Rajwani, Founder and Editor at Social Ketchup and Managing Partner at Social Samosa Network

Pressure to Perform

Content creators often feel under pressure to create engaging and high-quality content that appeals to their audience. This pressure to consistently produce new content can lead to burnout and stress.

Even when I am not creating stuff, my brain is constantly creating something.

Kush Sachdeva

Blocks and Breaks

Creative blocks can be frustrating and disheartening, hindering the creative process and causing a lack of motivation. Creators need regular breaks from content creation to prevent burnout. Taking time off and stepping away from social media can help recharge and rejuvenate mental health. 

The best way to break your creative block is breaking the mundane routine and looking at it through a fresh lens.

Sakshi Gupta

Also Read: Understanding Gen Z: What the new generation truly wants

Online Criticism and Trolls

Content creators are often subjected to online criticism, negative comments, and even harassment. This can have a significant impact on their self-esteem and mental well-being, especially when faced with relentless cyberbullying or hate comments.

Trolls do affect me, but the only way I navigate through it is by getting help from my team and calming myself down.

Chandni Bhabhda

Support and Validation

Though audience appreciation should not be the sole determinant of a content creator's self-worth, positive comments can provide them with the confidence and motivation needed to continue creating and growing. The support and validation from an audience can be invaluable in propelling a content creator's career forward.

It's your audience that makes you. If your audience respects you and appreciates you, there's no stopping from there.

Dev Raiyani

Disclaimer: The panelists are not mental health experts and have spoken about their personal experiences.

This session a part of the 7th edition of #SMLive, Social Samosa’s marquee virtual conference, organised on World Social Media Day.