Prashant Puri of AdLift on running a digital agency in this day & age

Prashant Puri, Co-Founder & CEO, AdLift talks about the key factors fostering growth at the agency including data-driven decision-making, digital marketing expertise, and keeping up with tech developments.

Keeping up with the growing need for brands to follow digital marketing practices, 14-year-old digital agency, AdLift has 500+ plus clients globally. 

In over a decade, AdLift has partnered with brands, including Titan, Bausch + Lomb, InfoEdge, ICICI Lombard, Max Life Insurance, Fortis Healthcare, PayPal, Airbnb, and Shopify, to deliver campaigns across multiple platforms. 

Highlighting their strategy to foster growth within the agency, Co-Founder & CEO, Prashant Puri shares, “Our strategy has been to grow as our existing clients grow versus spending time and resources on building a prospective client list. When we deliver to existing clients – prospective clients follow.”

Being a performance marketing agency, their core DNA lies in producing results for existing clients, which drive client retention and word-of-mouth. 

He also suggests that launching an ad agency in the current landscape requires a combination of innovation, adaptability, and a commitment to delivering exceptional results and advises that the focus should be on being cashflow positive and profitable. 

“Make sure your product speaks volumes and is your biggest advocate. Also, don’t underestimate the power of word of mouth and referrals when you are in the early stages of operation.” 

Why SEO is important for brands?

Puri mentions the importance of SEO in social media marketing and says that it will always remain a critical component for creating a comprehensive marketing strategy. 

Integrating SEO with other marketing efforts allows businesses to maximize their reach, optimize ROI, and establish a solid foundation for continued growth in the highly competitive digital landscape, according to him.

“While paid ads and social media are effective for generating immediate visibility and engagement, SEO provides long-term benefits, driving organic traffic and building a sustainable online presence. It enhances brand visibility, credibility, and user experience, making it essential for attracting targeted audiences and increasing conversions,” he continues. 

He also believes that integrating AI with human expertise will lead to even more impactful marketing campaigns, creating a powerful synergy between technology and creativity for clients' success. 

Puri further says that AI has revolutionized SEO. Embracing AI for SEO and digital marketing has enabled businesses to enhance their strategies, improve user experiences, and achieve sustainable growth. 

“With AI's capabilities, SEO is becoming more dynamic, data-driven, and effective. From data-backed insights to personalization and enhancing user experience, content generation, and automated SEO audits – the use of AI for SEO is endless.”

Also Read: Second Wave of AI Advertising: Experts decode the present & discuss the future

Digital Marketing Trends

At AdLift, the team has actively embraced the recent digital marketing trends to service their clients. Talking about the same, Puri mentions that they have launched their proprietary Content Lift and Brand Lift Platforms. 

Content Lift allows content creators to create over 5000 blogs per month – which has made it the go-to content marketing technology for several clients. Through Brand Lift, the agency helps brands get promoted on the right platform, at the right time and to the right audience.

Utilizing the latest tools and technology has always been part of their digital marketing arsenal, as per Puri. He says, “Digital Marketing is one of the most dynamic industries. With frequent technological changes, you either keep up or get redundant.”

This is why, the agency has proactively integrated Artificial Intelligence (AI) across all their verticals to enhance campaign effectiveness and achieve better results for clients. 

“Leveraging AI-powered tools and technology, we have gained valuable insights into consumer behaviour, preferences, and trends.”

He also reveals that AdLift decides with data citing the agency’s success to data-driven decision-making. The data-driven approach allows them to fine-tune marketing strategies, personalize content, and target the right audience with pinpoint accuracy. 

“We prioritize data-driven decision-making because it empowers us to make informed choices, refine strategies, and deliver exceptional results for both the agency and our clients.”

Puri shares his vision for the future of the agency saying it revolves around embracing AI to its fullest potential, enhancing their data-driven approach, and staying agile in adopting new technologies.