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Harshal Thakur

A writer trying to navigate the world with skepticism and critical thinking as weapons in his arsenal. He defines himself as a “jack of all trades, master of a few.” With interests in several fields, you can often find him pondering and lost in imaginary scenarios. Add in a dash of indecisiveness and cynicism and you have got the recipe for making a Harshal. When not at his day job, he can be seen petting cats, playing cricket, cooking, and geeking over films. And if you have a philosophical thought experiment to contemplate on, you know whom to contact!

Rohit Bhasin of Kotak Mahindra Bank on bringing consumer-centricity from FMCG to BFSI Interviews

Rohit Bhasin of Kotak Mahindra Bank on bringing consumer-centricity from FMCG to BFSI

The CMO of Kotak discusses its marketing strategy, key campaigns, and adaptation to industry trends like digitalisation and premiumisation. He highlights the role of AI in marketing and the essential skills for a CMO, emphasising a consumer-first approach and understanding digital channels.

By Harshal Thakur
Apr 26, 2024 12:02 IST 13 Min read
Harikrishnan Pillai and Manish Solanki of TheSmallBigIdea on scaling globally Interviews
Harikrishnan Pillai and Manish Solanki of TheSmallBigIdea on scaling globally
By Harshal Thakur
Apr 19, 2024 15:46 IST 8 Min read
How are news channels prepping for the elections Experts Speak
How are news channels prepping for the elections
By Harshal Thakur
Apr 18, 2024 17:16 IST 8 Min read
70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra Interviews
70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra
By Harshal Thakur
Apr 16, 2024 12:17 IST 6 Min read
How the Indian National Congress is establishing its digital presence before the General Elections Samosa Snippets
How the Indian National Congress is establishing its digital presence before the General Elections
By Harshal Thakur
Apr 08, 2024 18:41 IST 8 Min read
Organisations should be more thoughtful and accommodating to help women do various roles in life: Shradha Agarwal Interviews
Organisations should be more thoughtful and accommodating to help women do various roles in life: Shradha Agarwal
By Harshal Thakur
Apr 05, 2024 09:00 IST 8 Min read
Brands rejoice with creatives as Dhoni hits big in CSK vs DC encounter Topical Spot
Brands rejoice with creatives as Dhoni hits big in CSK vs DC encounter
By Harshal Thakur
Apr 01, 2024 15:19 IST 3 Min read
Diving into the tank for clout: Shark Tank India’s changing outlook for start-ups Experts Speak
Diving into the tank for clout: Shark Tank India’s changing outlook for start-ups
By Harshal Thakur
Apr 01, 2024 11:53 IST 8 Min read
How ACKO’s marketing injects humour in a fear-driven category Marketing Shorts
How ACKO’s marketing injects humour in a fear-driven category
By Harshal Thakur
Mar 27, 2024 17:02 IST 6 Min read
Holi playbook for brands: How to ensure you're easily forgettable Samosa Snippets
Holi playbook for brands: How to ensure you're easily forgettable
By Harshal Thakur
Mar 22, 2024 17:47 IST 5 Min read
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