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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Wildest Gen Z moments Experts Speak

Wildest Gen Z moments: Advertising edition

Gen Z is bringing a refreshing, no-filter attitude to the workplace, from quirky email sign-offs to casual approaches to leave requests. Advertising seniors share their most memorable interactions with this unhinged generation.

By Sneha Medda
Nov 22, 2024 13:58 IST 7 Min read
mental health at work Experts Speak
What the next-gen demands for mental health at work
By Sneha Medda
Nov 15, 2024 10:00 IST 6 Min read
Recycled Diwali ads Experts Speak
Did Diwali ads stand out this year? Creative heads disagree
By Sneha Medda
Nov 08, 2024 13:24 IST 4 Min read
Bold ideas Himanshu Saxena Interviews
Bold ideas need fearless selling with deep conviction: Himanshu Saxena
By Sneha Medda
Nov 07, 2024 10:00 IST 9 Min read
Emotional storytelling Somasree Bose Awasthi Interviews
Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi
By Sneha Medda
Nov 06, 2024 10:00 IST 8 Min read
A&M celebrates Diwali Experts Speak
Diwali through their eyes: How A&M celebrates
By Sneha Medda
Oct 31, 2024 10:00 IST 6 Min read
Diwali ads are evolving Experts Speak
How Diwali ads are evolving to reflect modern values
By Sneha Medda
Oct 28, 2024 10:01 IST 5 Min read
Sabhyata's social media approach Social Media Strategy
Where culture meets modernity: Sabhyata’s creative social media approach
By Sneha Medda
Oct 24, 2024 10:00 IST 6 Min read
Crumble Pakistan’s Instagram Social Media Strategy
Crumble Pakistan’s Instagram feels chaotic, and it totally works
By Sneha Medda
Oct 17, 2024 11:46 IST 5 Min read
Sahil Shah dentsu Interviews
Innovation is key to thriving; survival is relatively easy: Sahil Shah
By Sneha Medda
Oct 15, 2024 15:14 IST 5 Min read
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