According to the recent quarterly report by TAM India on Television advertising, TV Ad Volumes increased by 1% in Jul-Sep’23 over Jan-Mar’23. The report states that Food & Beverage was the leading sector with a 21% share of ad volumes during Jul-Sep’23 while HUL was the leading advertiser during all 3 quarters of 2023.
During Jul-Sep’23, the top 10 advertisers contributed 49% share of ad volumes on TV Advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured 9th and 10th positions compared to their 14th and 13th positions respectively in Apr-Jun’23.
Shedding light on the leading brands across the three quarters of 2023, the report outlines that out of the top 10 brands present in Jul-Sep’23, five belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, 5 of the top 10 brands belonged to the Personal Care/Personal Hygiene Sector during Jul-Sep’23.
Additionally, the top 5 channel genres contributed more than 90% share of ad volumes in Q’1, Q’2 and Q’3 of 2023.
News and GEC were the most preferred channel genres on television during Jan-Sep’23 with a combined advertising share of 56%, the report further outlines.
Read the full report here:
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