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X get sidelined as advertisers

Will X get sidelined as advertisers prioritise brand safety and reputation?

Another day, another controversy. Elon Musk’s X can’t seem to decide if it wants advertisers or not. With its recent lawsuit against advertisers, all while introducing new ad formats to entice them, digital leaders discuss the platform’s brand safety issues, advertising tools and whether it is enough to draw advertisers.

By Shamita Islur

Aug 26, 2024 17:45 IST logo

7 Min read

Elon Musk pitches advertisers to return to X

By Social Samosa

Jun 20, 2024 18:43 IST logo

2 Min read

#SocialThrowback

Social Throwback 2023: The year Elon Musk’s X transformed to bring in advertisers

By Shamita Islur

Dec 21, 2023 13:44 IST logo

8 Min read

Elon Musk’s X could lose up to $75 million in ad revenue by the year-end

By Social Samosa

Nov 27, 2023 14:51 IST logo

1 Min read

Linda Yaccarino stands firm as X advertisers withdraw amid Musk's antisemitic post

By Social Samosa

Nov 22, 2023 12:06 IST logo

2 Min read