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Experts Speak: A guide to creating authentic & resonant Republic Day campaigns and creatives

Republic Day is around the corner and we know planning isn’t your strongest suit. While there are a few agencies that plan for a historic moment weeks ahead, many ideas are delayed in seeking client approval. As your campaign or topical creative for 75th Republic Day shapes up, we reached out to experts to find out the unwritten code of conduct that agencies must follow for a successful execution.

By Harshal Thakur