AI missing in IPL ads

AI is missing in IPL ads and there’s a reason why; ad agencies tell

The AI wave in advertising seems to have hit a wall in 2024. While it’s been used on an operational level, AI has been missing from ads. Considering the Indian advertising industry is currently spending the biggest chunk of its budget on IPL, an annual carnival of campaigns, what’s the reason for AI’s low visibility in campaigns? We find out.